Search as a wider part of your marketing strategy

The importance of search to your business

The growth of search has been phenomenal, with users making 1.16 billion searches in the UK in February 2006 compared to 893 million searches in February 2005 (Source: comScore, May 2006).

The focus in online marketing, and search in particular, has been on the accountability and measurability that it can provide you with, especially with regards to your Return On Investment (ROI), and for most businesses search engine marketing has been one of the cheapest acquisition methods.

However, this doesn't fully take into account the impact that search can have on your business sales, since the majority of purchases made by users carrying out online searches for various product categories take place offline. One study found that 25% of those searching eventually made a purchase, and but 63% of these sales occurred offline. (Source: Google/comScore Networks, March 2006)

Integrating search into your wider marketing strategy

Whether you're doing a brand building campaign or a direct sales campaign, search is very important in drawing the attention of your potential customers to your product.

To drive your ROI hardest across all media, if your natural search agency is fully informed about what is happening they should be able to respond to the rest of your advertising schedule.

How can we help you?

We focus on natural or organic search results, since the split of natural to paid search links clicked on by users is approximately 4:1. (Source: e-Consultancy, Online Marketing Benchmarks, 2003)

While paid search should be an integral part of your marketing strategy, there is an even larger business opportunity for you to generate traffic and sales from natural search results.

We work with your marketing strategy and objectives to understand what the most relevant keyword search terms for your business are and to develop a golden keyword list of the search terms that will deliver significant ROI to you.

How will we work with you?

As a specialist search engine optimisation agency we can either work directly with you or we can work with you as part of a wider marketing team, together with your media agency, your advertising agency, your online marketing agency and even your PR agency.

As well as focusing on your golden keywords and other search keyword terms, we make sure that we don't miss out on any opportunities to increase your search presence from any other of your strategic or tactical media activities.

Find out more about how search can help your business

If you are a business that wants to know more about natural search and how search engine optimisation can help your business, click here to find out how to contact us.