Search Visibility

There are several factors that affect the search engine ranking of your website. One thing that all search engines like is content. This is what your users come to see, and it's essential to have good content on your website in order to achieve sustainable search engine rankings. Unfortunately, however, there are many content delivery mechanisms on websites that, while allowing your visitors to see your content, will lock out, or make it difficult for search engine spiders to access that same content.

What are the benefits of search visibility?

Quite simply, better search engine rankings.

Google, Yahoo!, MSN and other search engines send out spiders to your website to evaluate all your pages and links. These are then assessed by the search engines' algorithms. While a page can get indexed and can be ranked, based on inbound links without the spiders ever accessing the content on that page, you will always get better results for a page when spiders can read it.

Many web technologies that have been created to assist the user or for tracking purposes, can cause real problems for search engine spiders. Some of these technologies that can be problematic are:

Session IDs
JavaScript menus
Massively parameterised URLs
Forms
Flash

Reliance on these technologies, without considering "spiderability" can lead to your website or large parts of your website not being indexed by, or ranking poorly, on search engines.

Netrank has developed a search visibility engine for websites, which can help in "fixing" these factors. This will ensure that your website is both accessible to users and to the search engine spiders. The Visibility Engine allows content that was previously locked away from search engine spiders, but visible to users, to start getting critical search rankings and therefore drive traffic to your website.

This software acts as a translation layer between your visitors and your website, addressing several technical issues that could stop search engine spiders from attempting to read your website. In a nutshell, it allows them in to see what everyone else can see.

How can search visibility work for me?

Our innovative Visibility platform can, while preserving your existing design and navigation system, eliminate crawling and indexing issues that can arise from the use of the problematic technologies mentioned above. Individual pages get their own search-engine-friendly and human friendly, intuitively descriptive URL's, allowing direct access and maximum visibility to search engine robots and human visitors alike. These friendly URL's can help to drive an increase in relevant CTR via the Search Engine Results Pages. This can also improve the rankings of your website without the need for a major redesign or any alterations to the look and feel of your website. Google has recently started to implement a somewhat similar technology for visitors to their site that use restricted display devices (such as phones and PDAs) to allow the sites that they list in their search results to be viewable by the people that use their search engine."

Why should I use search visibility?

There is no requirement for your IT team to implement anything on your website. This means no waiting for your technology teams to find a slot to schedule in any work or alterations to your site.

So if you have been told that you need to redesign your website or implement major changes so that your site is visible to the search engines, although we always recommend that you build sites that are search friendly, there is a simple alternative solution to help you get search rankings.

If you do rebuild your website, and there is no longer a need for the search visibility engine, it can be easily switched off without you losing any search benefit.

Find out more about how search visibility can help your business

If you want to know more about search visibility, you can find out how to contact us here.