Monitor Online Brand Noise

Monitor what is being said about your brand online

The internet provides the opportunity for your customers and potential customers to talk freely about your business, your brands and your products through the proliferation of blogs, forums, chatrooms, community and news sites. It's sometimes difficult to keep track of what is being said about you, but iReputation solves this problem by monitoring, prioritising and alerting you to what is being said about you.

What are the benefits of iReputation?

iReputation is an essential tool to keep you updated about what is being said about you and help you to manage your online brand reputation in a proactive way.

The internet is a largely uncensored medium, so it allows more people than ever before to discuss your business in positive, negative or sometimes even libellous ways. iReputation will ensure you have practical and actionable information to deal with this.

iReputation is a tool to help you to monitor how you are being perceived by the public and will give you the chance to assess how, for example, a new product launch is being received or how any areas of concern about your brand or business are being discussed online.

How can iReputation work for me?

iReputation uses our proven, proprietary search technology to monitor chatrooms, forums and blogs to keep track of internet noise about your company, brand or specific products and services that you offer.

With moderation by our expert researchers, we grade by positive, neutral or negative content, and you will have access to customisable charts, graphs and up-to-date reports highlighting the trends that are affecting your business on a weekly and monthly basis. You will also be alerted to any significant increases in noise about, or issues related to, your brand and you can even set up and define your own alert system.

iReputation allows you to set the critical keywords that you want to monitor, such as your brand name, your product names or even your competitors' names or brand names. We then start gathering relevant posts relating to these keywords, and the alerts you receive can be changed to a frequency set by you, which can be anything from every hour to every week.?

Why should I use iReputation?

iReputation allows you to keep in touch with the latest opinions by monitoring this fast moving area of the internet. We monitor sources that other internet monitoring services can't reach, such as chatrooms and even forums with log-ins. We then provide you with data that is intelligently sorted relating to your company and brand perception, and which is accessible online with a live automated trend report.

When you are launching a new product or service, iReputation can be used to help you to evaluate how your product or service is being perceived and how effective your PR has been. You can also use iReputation alongside our Search PR service to help you to plan your PR campaign and understand who the key online influencers are.

Find out more about how iReputation can help your business

If you want to know more about iReputation, you can find out how to contact us here.

You can learn more about our innovative Search PR service here.

If you are a PR agency and would like to find out more about iReputation or Search PR and how we can work with you, our contact details are here.