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Home > News and Views > Newsletter > Netrank acquired by LBi

Netrank acquired by LBi

We are very pleased to be able to announce that at the end of last week we finalised the acquisition of Netrank by LBi, Europe's only complete full service marketing and technology agency. We're delighted to be joining LBi at a stage when Netrank, after a period of sustained growth, is ready to move up to the next level. LBi's proven ambition, blue chip client list, and international status as the leading full service marketing and technology agency makes this a great move for us.

Some background on LBi; originally founded in 1993, they currently employ over 450 staff in the UK alone and provide a wide range of solutions to clients such as P&G, ITN, BT, British Gas, ABN Amro, Design Council and Sony. Their international clients include Barclays Capital, Nike, Siemens and Volvo.

LBi operates 23 offices in 11 countries: Belgium (Brussels); Denmark (Copenhagen); Germany (Berlin, Cologne, Hamburg and Munich); India (Mumbai); Italy (Milan); Netherlands (Amsterdam and Den Dolder); Spain (Madrid); Sweden (Gothenburg, Malmoe, Skelleftea and Stockholm); Switzerland (Zurich); UK (London); and the USA (New York and Atlanta).

LBi Global Head of Media, Caroline McGuckian, commented on the acquisition: "Netrank's service offering and client list is a perfect strategic fit for LBi in the UK. The search engine marketing field is still relatively fragmented, and the formal integration of Netrank and LBi UK at this point will consolidate our already strong SEO capabilities, as well as introducing some new specialised skills."

Ewen Sturgeon, CEO of LBi UK, added : "Netrank have impressed us with their ability to grow and evolve their revenues, services and client base consistently over the many years that we have worked alongside them for various clients. While both businesses stand to gain from the deal, we believe that our clients in particular will benefit enormously from our combined offering.

We remain committed to our Exeter base, and look forward to developing and expanding our offering ever further with the guidance and support of the LBi team.

With kind regards

Lucy

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